Contact: hello@tryswell.co This Privacy Policy was substantively revised July 14, 2026, to reflect current architecture; July 27, 2026, to clarify how audio from other call participants is handled; August 9, 2026, to reflect the flash-only coaching product and updated AI subprocessors (including Google Gemini for backend coverage analysis); and August 20, 2026, to reflect the decide→author flash pipeline (Gemini decides silence vs flash; Anthropic Haiku authors tip text). On October 7, 2026, we updated AI processing to a single Anthropic coach through Vercel AI Gateway, removed OpenAI and Google from active call processing, and documented prompt caching. On October 9, 2026, we added Section 11, which applies only to the invite-only Swell Practice tool. On October 26, 2026, we corrected Section 11: Swell Practice has no sign-in and no practice account; a link is open only when its name is listed, and a visit sets an HttpOnly guest cookie with no name or email. Our Terms of Service describe participant-audio handling. San Gregorio Labs Inc. (“Swell,” “we,” “us,” or “our”) operates the Swell macOS application and related services available at tryswell.co (the “Service”). This Privacy Policy describes how we collect, use, disclose, and retain information when you use the Service. By using the Service, you agree to this Privacy Policy. If you do not agree, do not use the Service.
1. Information we collect
Account information
When you sign in with Google via WorkOS, we receive your email address and a user identifier from our authentication provider. We do not collect or store your password directly. The sign-in screen links to our Terms of Service and Privacy Policy before authentication.Audio and transcription data
When you start a coaching session, the app captures microphone and system audio only after you grant macOS permissions. Audio is streamed in real time to Swell’s coaching relay over an encrypted WebSocket. Our servers send audio to our speech-to-text provider (Deepgram) for transcription. The Mac app does not connect directly to Deepgram or hold speech-to-text credentials. We do not store raw audio recordings. This audio includes the voices of other call participants (for example, sales prospects), not just the Swell user’s. We process that audio only to power real-time coaching and do not use it to train public AI models. Providing notice to other call participants and obtaining any consent required to record and analyze their voices is the responsibility of the Swell user conducting the call. See Terms of Service, Section 5 for details.Transcript and coaching data
We store transcript text, flash tip history, session identifiers, and related metadata to provide the Service. This content is automatically deleted after 24 hours unless we notify you of a different retention period.Profile preferences
You may optionally save preferences such as sales framework settings associated with your account.Diagnostic and technical data
- Crash and error reports: We collect diagnostics via Sentry from the Mac app and from Swell’s web API and coaching relay. We configure the SDK with default PII collection disabled and scrub sensitive fields before upload.
- Logs and metadata: We collect timestamps, app version, API request metadata, and similar technical data for security, debugging, and rate limiting.
2. How we use information
We use information to:- Provide real-time transcription and coaching
- Authenticate you and maintain your account
- Operate, secure, and improve the Service
- Enforce rate limits and prevent abuse
- Respond to support and privacy requests
- Comply with legal obligations
AI processing
Coaching features use third-party AI services to analyze call audio or transcript text and generate real-time flash tips. We use these services to provide the Service, not to build public models from your call content. We do not use your call transcripts to train Swell’s own models. The server-side AI steps are:- Speech-to-text (Deepgram Nova-3). Deepgram receives live microphone and meeting audio and returns transcript text. Swell is not opted into Deepgram’s model-improvement programs.
- Coaching decision and tip writing (Anthropic Claude Opus 5.5 Fast, via Vercel AI Gateway). After a completed exchange, the coach reads the available call transcript, the latest exchange, and previously shown tips. It returns silence or writes one flash tip in the same request. Call audio is not sent to the coach. Every Gateway coaching request sets
zeroDataRetention: trueand pins routing to Anthropic in application code. The Gateway also receives a user identifier for request attribution. Anthropic’s commercial/API terms prohibit training on customer content (Anthropic commercial terms).
3. How we share information
We share information with service providers that help us operate the Service:
See our Subprocessor list for security documentation links.
We may also disclose information:
- To comply with law, regulation, legal process, or governmental request
- To protect the rights, safety, and security of Swell, our users, or others
- In connection with a merger, acquisition, or sale of assets (with notice where required)
4. Data retention
You may request deletion of account data by contacting hello@tryswell.co.
5. Security
We implement technical and organizational measures including:- TLS encryption for data in transit
- Authenticated API access (WorkOS JWT)
- User-scoped database reads bound to the authenticated JWT
- Server-only database writes gated by per-service sync secrets
- Third-party AI and speech-to-text credentials stored server-side only
- Automatic transcript purging (hourly cron; default 24 hours)
- Keychain storage for local auth tokens
- Production logs avoid transcript text, tokens, and full user identifiers
Security incident notification
If we confirm unauthorized access to personal information or call content involving Swell systems, we will notify affected customers without undue delay and, where required by law, within 72 hours of confirmation. Notifications will describe what happened, what data was involved, and steps we are taking. Contact hello@tryswell.co with security concerns.6. Your choices and rights
Permissions
You can revoke microphone or system audio access in System Settings, Privacy and Security, on your Mac. Revoking permissions prevents coaching sessions from functioning.Access, correction, and deletion
Depending on your location, you may have rights to access, correct, delete, or export personal information, or to object to or restrict certain processing. To exercise these rights, email hello@tryswell.co from the address associated with your account. We will respond within 30 days.California residents (CCPA / CPRA)
We do not sell personal information. California residents may request disclosure of categories collected, deletion, or correction as described above.EEA / UK residents (GDPR)
Legal bases for processing include:- Contract: providing the Service you requested
- Legitimate interests: security, fraud prevention, and product improvement
- Consent: macOS audio permissions (where applicable)
7. International transfers
We and our subprocessors may process data in the United States and other countries. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses made available by subprocessors or contractual commitments.8. Children’s privacy
The Service is not intended for anyone under 18. We do not knowingly collect personal information from children. Contact hello@tryswell.co if you believe we have collected a child’s information.9. Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised version with a new effective date. Material changes may be communicated through the app or by email.10. Contact us
San Gregorio Labs Inc. Email: hello@tryswell.co Address: 185 Wythe Ave f2, Brooklyn, NY 1124911. Swell Practice (practice tool only)
This section applies only to Swell Practice, a separate browser tool atpractice.tryswell.co, open only through named links, for rehearsing sales discovery calls with an AI-played, fictional customer. Where this section differs from Sections 1 to 10, this section governs for the practice tool only; everything else in this policy applies to it as written.
- Audio (practice tool only): with your permission, the browser sends your microphone audio to OpenAI, whose Realtime API plays the AI prospect, and to Swell’s practice coaching relay. The relay also receives the AI prospect’s audio as it played. Swell does not record or store raw audio.
- OpenAI (practice tool only): OpenAI receives your microphone audio during the practice call and the fictional scenario instructions. OpenAI API data is not used to train OpenAI models by default; OpenAI keeps abuse-monitoring logs for up to 30 days. Swell has not enabled OpenAI Zero Data Retention for the practice tool.
- Access (practice tool only): there is no sign-in and no practice account. A practice link is open only when its name is listed in
PRACTICE_OPEN_LINKS. A visit sets an HttpOnlypractice_guestcookie onpractice.tryswell.cothat holds no name or email. The practice coaching relay accepts a short-lived HMAC ticket. - Retention (practice tool only): practice transcripts, flash tips, session details and, when enabled, coaching debug traces are kept in a practice-only database until deleted by hand, not purged after 24 hours, because practice calls are synthetic rehearsals kept to improve the product. Email hello@tryswell.co to delete your practice data at any time.